When you've got a marketing budget the size of Nike's, a few international footballers and a glossy video aren't really enough. That's why its latest "My time is now" campaign is an all out interactive spend-fest, complete with a hidden Sega Sonic the Hedgehog mini-game. The standard YouTube version (as seen over the break) isn't interactive, but head over to Nike's official channel, and it's a whole different ball game. Clicking on players slow-mos the action, bringing up player details etc., and there are nine hidden "tunnels' to find -- one of which being the Sonic game. Can you find it? Hint: look for the pitch-side adverts with go faster boot on. Your time is now...
Continue reading Elaborate Nike YouTube video has hidden Sonic Game (video)
Elaborate Nike YouTube video has hidden Sonic Game (video) originally appeared on Engadget on Mon, 21 May 2012 01:42:00 EDT. Please see our terms for use of feeds.
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