Using a Mailing List to Sell More Books | Writing and Speaking Tips

Whilst self publishing allows you to sell your novel directly to customers and bypass the traditional publishing route, it means that marketing and promotion also becomes your responsibility. Trying to get people to actually buy your book can be a huge challenge, even if your book is the best publication in the world. It is here that a mailing list becomes vital, and it will help you build a fan-base that you can contact instantly if need be.

In the same way that you can use subscriptions to newsletters or RSS feeds on blogs and websites, setting up a mailing list will enable you to contact readers of your books. This is important if you?re planning ongoing newsletters and are currently preparing to release new works. Having a ready made fan-base ensures that you have a group of people willing to buy your books, and having their details to hand is priceless.

Setting up a mailing list is easy, and you should strive to starting getting people to sign up even before you publish your first work. Creating a buzz about your novels and books is vital, and you can use social networks, forums and blogs to advertise your book. You can even ask people who are interested about hearing more, to sign up to your newsletter. Whilst you should make sure that you don?t spam people?s inbox with every latest post and piece of news, having a list of emails will allow you send people important information about book competitions, book readings and signings, and new publications.

The huge advantage of a mailing list is that is creates a group of people who actually want to hear from you. Website algorithms are constantly changing, and if you?re using Amazon or Barnes & Noble to self publish, you can see the codes that they use for book searches change at any time. This can mean that your previously Top 100 ranking book could fall into obscurity within hours. However, having a mailing list is your perfect backup plan, because whether or not your novel is easily found on a website, you can access a core group of fans who will more than likely buy your new books as soon as they?re released

If there?s one thing you should do as soon as you publish your first book, if not before, it?s create a mailing list that people can sign up to. For any author, creating a fan-base is vital. And, by using a mailing list, you can create a target audience to market too at every book release.

For more information on writing books, and for a look into the novels by Geoff Wakeling, visit?http://www.geoffreywakeling.com

Source: http://www.writingspeakingtips.com/using-a-mailing-list-to-sell-more-books/

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